CLIENT: IRONMONGERY DIRECT
Copywriting, typography, artwork & traffic.

Now one of the UK's largest Ironmongery retailers with over 12,000 items in stock.

Ironmongery Direct have a huge 700 page catalogue with all items also available online on their extensive web site.

However, now the 'catalogue' is also available to view online, so you can now either find and view a product quickly by clicking through their web site menu or you can spend forever thumbing through their additional online 'e-catalogue' by turning the 'e-pages' one by one (I tried to search the 'Index' for a product, it didn't work).

Interesting decision..