CLIENT: VERTIGO (Topps International)
Copywriting, typography, design, artwork, traffic & print.

Topps have for many years been one of the world's leaders in children's confectionery with famous brands such as Bazooka, (the first branded bubble gum), Push Pops (brand leader in over 60 countries) and the hugely successful Big Baby Pop.

Vertigo was a slight excursion from their usual market which was mainly the 4-12 years old playground culture.

This product was targeting an older market of 8-15 years old and actually addressed (perhaps unintentionally) child obesity and was the first children's confectionery in the UK to focus on a low calorie factor.