CLIENT: THE CONSERVATIVE PARTY
Typography, design & artwork

Hardly recent, and perhaps not a piece of work I'm particularly proud of (aesthetically, it isn't brilliant) but it is more
of a great 'dinner party' conversation piece! It was famous, iconic and helped bring down a Government.

There was always a bit of a mystery as to who wrote those 3 famous words (it was actually a writer named Andrew Rutherford) and the poster was originally rejected by Charles Saatchi. The poster was secretly 're-inserted' into the presentation to Margaret Thatcher (then, leader of the Opposition) who, apparently, stopped the meeting, stared at
the poster and said "wonderful".

I always thought that the image was technically quite awful (a group of 20 or so Young Conservatives in a car park near Hendon, and not "Satchee" employees as the Labour Chancellor Denis Healy claimed) but the quality was governed (excuse pun) by the lack of time & budget and the facilities available then (i.e. pre-Mac).

The poster subsequently won countless awards (D&AD, British Poster Awards etc) but importantly, and amusingly, was voted by Campaign magazine and a jury of famous advertising luminaries as The Best Poster of the 20th Century.

Could you pass the salt?