FORMATIVE YEARS: Born in Walthamstow, East London and lived with Mum & Dad, 2 sisters and one bruvver, Ron (not the Rolling Stones version) pestered Blackhorse Lane Infants & Junior School and then had a most enjoyable, if rather undistinguished, 5 years at McEntee Technical School (in the Art & Domestic bias - a strange mix) eventually escaping with the grand, and rather magnificent achievement of two GCEs, in Art (naturally) and Maths, a useful twosome!

In those early years I was the bass player in The Glorious 39th Rumbling Blues Band jamming our way around the pubs & clubs of the East End of London, and occasionally further afield.

INTERESTS & PASSIONS: Music, all sorts, blues, jazz, rock, pop, classical (anything but country & western) boyhood idols, John Mayall and Eric Clapton, amongst many others. Cooking, all sorts of cuisines, wine and good real ale. Skiing, in France, Austria and Italy, Fishing, mainly fly-fishing for trout & salmon, but also sea & big game fishing (I'll catch that marlin one day) and, when funds and time allow, Travelling, to over 25 countries and Football. Tottenham to be precise which has been rather character building over the years!

COURSE OF LIFE: (Curriculum Vitae) Thought briefly of entering the South West Essex Technical College for Art but took my first (and last) interview at 15 and became The Apprentice, not with Alan Sugar but with Chamberlain Art Studio.

After 1 year, moved to a client, advertising agency Overmark Smith-Warden dabbling in all aspects of the business. Then four and a bit years later I joined Saatchi & Saatchi in the studio (of two people), then as typographer, then type director, then as MD of a Saatchi company.

Have since then run DWCS from offices in London, and home (Middlesex). Creative services include copywriting, typography, digital artwork, pack photography & retouching; Consultancy services include production & traffic, radio production, print buying, web design, branding and media planning, buying, PR & VAT advice.

USING THIS WEBSITE: This website has been designed partly to illustrate and exhibit the services of DWCS. It has also been created to be informative and, hopefully, interesting and in some places it is a soapbox for many of the strong thoughts and opinions I have about the important, complex, and sometimes totally barmy world of advertising.

Much of it may be obvious, some of it isn't, and some of it may be considered rather controversial and even a tad cynical in places, but however you view it I hope, at least, you find it enjoyable.

If you do, then please let me know. If you don't, then please let me know. Indeed if you have any comment to make at all, please let me know. And unlike many in the advertising business, I might even listen. (See Private, Keep Out)